Why do Porsche and Ferrari have the same horse in their logo? And who had the horse first? The history of these two rivals is known by racing fans and car lovers everywhere, however when you examine each logo you begin to wonder about the similarities and whether one stole from the other.
If we go back to 1929 we find that Enzo Ferrari who started the Ferrari company in Modena Italy in 1929 was more interested in racing, not building Ferraris. However he referred to his racing team at the time as Skuderia Ferrari, which translated means “Ferrari Stable”. Hmmm.
Skip ahead to WWII when Ferrari operations moved to Maranello Italy and manufacturing had begun. And Enzo was making cars to simply fund his racing habit. On June 17, 1923, Enzo won a race at the Savio racetrack in Ravenna, while he was there he met the Countess Paolina, the mother of Baracca, a famous fighter pilot who painted the horse on the side of his planes. And with 34 victorious duels under his belt Baracca was a national hero.
The Countess had asked Enzo to use the horse on his cars implying that it would give him good luck. It took Enzo eleven years to eventually use the horse and at SPA 24 Hours in 1932, Enzo’s Team Ferrari won. Their cars adorned the black horse exactly as it was on Baracca’s plane and Enzo added a yellow background to symbolize the color of his birthplace, Modena.
Porsche has a very different story, as there was no horse history changing hands but instead the birthplace of Porsche in Stuttgart Germany has had the horse in it’s historic coat of arms, since the beginning. The full name in Old High German is pronounced ‘stuotengarten’, with ‘stuoten’ meaning mare, and later it the Old English term ‘stod’ – in Modern English: ‘stud’, relating to the breeding of horses. And this is where Porsche as born.
So let’s do the math, Ferrari started in 1929 building his “Stable” of cars for racing. Porsche’s hometown where it started in Stuttgart Germany has had the horse in it’s coat of arms since 1286. And Porsche manufacturing started in 1931. The lesson today: Porsche 1. Ferrari 0.